Writing on web performance and AI search visibility.
Long-form guides on AI SEO, GEO, Core Web Vitals and corporate web architecture. New articles are added regularly.
Why Claude? How We Choose Our AI Tools
Claude, GPT and Gemini. Why we don't tie ourselves to a single AI, and why most of our work happens with Claude.
GEO Guide: What It Takes to Be Visible in AI Search Engines
What is GEO? How should websites be prepared to be more visible in ChatGPT, Gemini, Claude, Perplexity and other AI-powered search systems?
What Is a Google Speed Test? How Is Site Speed Measured?
What does a Google PageSpeed Insights score actually mean? What does a site speed test measure, why isn't it enough on its own, and what does a professional Site X-Ray examine?
Why Doesn't Your Website Bring In Clients?
Your website may be fast and still not bring in clients. What should you look at in terms of trust, first impression, message clarity, CTAs, visibility and lead flow?
What Is the Difference Between AI SEO and Classic SEO?
What separates classic SEO from AI SEO? How should visibility be approached for Google, ChatGPT, Gemini, Claude and other AI-powered search systems?